(10 May 2019, 5:46 pm)LeeCalder wrote Assuming Cobalt & Coast was designed by Beacon, looking at that compared to XLines should tell you why it's been designed by Best Impressions...
I don't follow...
If anything, I would say any criticism of brands should be directed more at the client, rather than the design agency.
If the company chooses to accept the design put forward then it must satisfy their demands set out in the brief. If not then they would be more than welcome to reject it and put forward amendment suggestions. It's very much a puppet on a string scenario.
Beacon have been able to meet GNE's requirements for years (and obviously did with Cobalt & Coast [I do believe they designed it, but happy to be corrected])...what has changed?