Beach Boys 99 opinions, although possibly well intended, I feel are wrong and now, outdated. Some GNE route branding can be very impactful, effective, or in some cases quite amateurish! - One thing they do lack is promotion of a Corporate image, and therefore can be viewed by visitors to the region or casual users as a collection of independent operators lacking the many advantages of an integrated network(for ease of ticketing and travel opportunities)

The Industry as a whole in the North East needs an even more integrated network, linking N.W. Durham (Stanley, Consett etc.. into the extended Nexus Zones integrated with Metro etc...,

Service 6 could be re-branded as Newcastle Diamond (linking at Stanley with previous full Diamond service, now Durham Diamond) or may be bring back Swift, or Magpie (tenuous link to Newcastle, but image as the bird linking it to "Diamond (Tenuously)" but also linking similarly to Rd Kite which also serves N.W. Durham (Consett in this case).

Overall a more Corporate identity is welcome tp promote further future integration, not only within GNE, but also with integrated multi modal options with Metro & local trains