(15 Dec 2013, 9:18 pm)andreos1 wrote The Northern brand is an established brand, which people recognise.
Does everyone recognise the 'Northern' name? If I wasn't an enthusiast, I wouldn't.
Older people who were brought up with Northern do, and it'll be very difficult to change the name which they use ('You can't teach an old dog new tricks' comes to mind)...
Go North East need to focus on the younger generation, who will use their buses for many years to come.