(15 Dec 2013, 9:23 pm)Dan wrote Does everyone recognise the 'Northern' name? If I wasn't an enthusiast, I wouldn't.
Older people who were brought up with Northern do, and it'll be very difficult to change the name which they use ('You can't teach an old dog new tricks' comes to mind)...
Go North East need to focus on the younger generation, who will use their buses for many years to come.
According to the GNE patter at the time, it was chosen as a brand, because it was one people recognised.
No need for fancy marketing, advertising or coffee promos letting people know about the 'brand' either.
Heinz have adapted their products to suit younger tastes.
Certainly haven't had a re-brand or relaunched their beans as He Be Ns or changed the colour of the tin to a garish pink either.