(15 Dec 2013, 9:34 pm)Dan wrote In which case, why was the name changed to Go North East 15 years ago?
No idea, you will have to ask the people who decided on the name change at the time and decided to move away from the likes of the Wear Buses, VFM brands etc.
There will have been some justification of it, just as there was when the Pink Panther, Magic Roundabout, Black Cats brands were launched.
That link I put on before is genuinely a good read on brands that have adapted (keeping close to their roots) Heinz, Coca Cola, Kelloggs etc and the changes that haven't worked quite so well.