Picking up a couple of points,
Northern is a ruined brand. Why? Go North East. They've turned the northern vehicles into unreliable, liable to break down, dirty, rattling northern buses. With my cousin actually commenting that he was on a 'posh northern bus' the other day (I believe it was a ex-MetroLink solar, not that posh but compared to an SPD!).
I personally think that a revised, more cost effective version of the centenary brand would be a very good idea for a new company livery. Why not celebrate 100 years of providing bus services? It can't be massively costly can it?! It's only one large vinyl on a red bus!
The thing is does branding improve passenger numbers, satisfaction and repeat business? I'd think no. Who really refers to a bus as its brand- I can't say I refer to any service as it brand name expect may be the fab 56 but the 56 is more commonly. It begs the question of is branding really a good idea? Personally I like branding and I'd brand most services but does the average passenger really care? I'm not so sure. The only thing I think it does help in, passengers easily know the standard of service, they know the angel/drifter has nice new buses which don't break down often rather than things like the 14 and 71 which use whatever is going spare.
CatsFast101
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RE: Go North East - Latest