If Arriva invested more in areas that have a high proportion of bus user's, it would make their service more attractive, and more sustainable...

Blyth still operate MPDs which have never had a repaint, and still run around Northumberland in the outdated 1998 livery...

Ashington have Solos which are many years behind a repaint, yet Arriva only take 'certain' services into consideration of upgrades.

I hope when Arriva is sold, the new operators take all vehicles, and all services into consideration of a standard approach which ensures each service recives similar investment, although I would exclude this from their premium brands.