(06 Aug 2019, 3:38 pm)streetdeckfan wroteAnd I think the text for the contactless is just uncomfortably large.
Quite a few things just seem out of proportion
Why do you think it's "uncomfortably large"? You'd expect the font size on an advert to be this size, wouldn't you?
When an advert isn't placed in the holder, it's designed so that this is the advert. It's an advert for that bus, or that service. It's sometimes referred to as "impact messaging" and other operators (again, Reading Buses included) use this quite effectively.