(06 Aug 2019, 7:37 pm)Dan wrote
Why do you think it's "uncomfortably large"? You'd expect the font size on an advert to be this size, wouldn't you?
When an advert isn't placed in the holder, it's designed so that this is the advert. It's an advert for that bus, or that service. It's sometimes referred to as "impact messaging" and other operators (again, Reading Buses included) use this quite effectively.
Just because something works in one area, doesn't necessarily mean it should be copied, what happened to that differentiator approach?!?