(06 Aug 2019, 7:37 pm)Dan wrote
Why do you think it's "uncomfortably large"? You'd expect the font size on an advert to be this size, wouldn't you?
When an advert isn't placed in the holder, it's designed so that this is the advert. It's an advert for that bus, or that service. It's sometimes referred to as "impact messaging" and other operators (again, Reading Buses included) use this quite effectively.
It's hard to say, it just doesn't look quite right to my eye, but I suppose that's the same with everything isn't it.
Like you say, it's essentially a built in advert, but I think if the background wasn't the same colour as the rest of the bus it may have had a bit more 'impact'
Not to say it looks bad by any means, it's certainly a lot better than some other liveries that's for sure!