(18 Aug 2019, 4:37 pm)streetdeckfan wrote
I'm not saying that there is any benefit to it, or that is even what they are doing.
But the fact that there's very little mention of GNE on the buses, it just seems very similar to what Arriva did with MAX and Sapphire brands, and also the complete opposite of the new Cobalt branding
See, I don't see any similarities at all.
Arriva introduced a new brand and offering, with a slight variation of an existing livery.
If that wasn't clear enough, the revised livery has huge Arriva lettering alongside the brand.
Two clear links to the operator.