(26 Aug 2019, 8:28 pm)omnicity4659 wroteHow do you define success?
Read more into the ArrivaClick scheme, you can book the journeys in advance and they're very reliable, more than standard buses. If it was rolled out in Morpeth, then Ashington would have nothing to do with it, apart from being the home depot. There'd be minibuses based throughout Morpeth, for dispatch at quite literally the touch of a button.
ArrivaClick is also more flexible, meaning that previously if you say, wanted to go from Pegswood to Northgate, you wouldn't have to change buses in Morpeth or even go into Morpeth, as it would take you direct.
It's been a success in Liverpool, Leicester and Sittingbourne. It'll certainly work in Morpeth, Stannington, Pegswood and surrounding areas.
From what I've heard on the grapevine, there isn't an operator out there who makes money from demand responsive travel, in our industry.
It's very early days, and whilst there may be an interest in it, the initial cost of the research and development (for the app etc) will put them back a few years, before it makes any sort of profit.
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