(12 Sep 2019, 5:28 pm)streetdeckfan wroteThere's a vinyl on the cab door of each bus...
I think the main thing at the minute is letting people know they need to prove their age. I think it needs to be advertised more, sure, it's mentioned, but I think there needs to be a campaign where it's the focus, rather than small print, as when I was out and about today, there were people getting on who didn't know they needed it.
Plus, I don't think the front cover of the Metro is the right place to advertise to the target audience, when was the last time you saw someone under the age of 25 read the news paper? According to Metro's statistics, only 9% of the readership is Students (which is pretty much the target audience), it's still over 11,000 a week in the North East, but not exactly great.
I'd say I fit squarely in the target market, and on social media, I've seen very little target advertising for it, so either it's not working very well, or they're not really advertising it. Even on GNE's Twitter posts about it, it's just a quick mention at the bottom "ID required for anyone 16 or over", lets be honest, nobody reads the bottom of tweets
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