(25 Sep 2019, 11:56 am)LeeCalder wrote
I have to say, I disagree with you.
I think it's a nicely designed brand.
Where's the consistency? The consistency is in the two lines, coming down from the roof, that is what ties the branded buses together, and creates a Go North East identity. Not the blue rear, as for the blue rear on Cobalt & Coast, Little Coaster's etc, isn't that because, well, they serve the coast??
I always assumed that the rears would change colour with the different brands. I do think they went a bit over the top with the amount of arrows, but overall I think it's a very nice, simple design!