Obviously price is a factor, depending on your journey it can vary wildly (and as i commented elsewhere, if you have to make a change the prices go up exponentially, unless you have a day ticket)
For me, a bus is far, far cheaper than car. £95 a month (it could be £68 if I was willing to use the app, which I'm not) is a bargain in my opinion for a month of unlimited travel on GNE (except X9/X10)
But for shorter journeys, the price of a day ticket is absolutely off putting. And as I've also brought up several times (and have been told by MG that they're 'looking in to it') is the lack of multi operator tickets in County Durham!
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The decline in passenger numbers