(06 Apr 2020, 6:01 pm)RobinHood wrote You do realise that MAX is that 'express' brand?
X-lines is simply GNE catching up, albeit with better implementation.
MAX is a discontinued brand, the replacement for it is "Arriva Express" which has only been used on the Yorkshire 229.
The good thing about the Arriva Express brand is that it can be modified to suit the local area - again, "Heckspress" on the 229.