(05 Aug 2020, 10:44 am)Ambassador wrote Ah yes but to have a brand new bus fleet with NSA, leather, tables and wooden flooring you can't possibly reduce pricing. It's what we've been told on here for years!
Of course it helps when you don't have shareholders as your number one Customer...
It's almost as if pricing theory goes out of the vinyl covered window!
(05 Aug 2020, 11:16 am)streetdeckfan wrote Why would they reduce pricing? They're already reasonably priced as it is, as long as you don't buy a single, which almost never make sense.
But that's the thing, sometimes a single is the only option. Not everyone is a regular punter on the X21 and not everyone needs or is able to use a bus every day.
I've shared many an example of when I've needed to buy a single and had to be peeled off the floor with shock when the driver has announced the latest increase.
That's just me. There's many other permutations and reasons why singles are the only option.
Granted the evening, 24 hour and other new tickets are an improvement on what was seen previously. I don't think it's perfect by any means.
The fact Blackpool are putting measures in to place by reducing fares, gaining some word of mouth and free press advertising in the process and look to grow numbers or to try and get back customers who are switching to other methods of shopping, communiting, socialising etc., is only a good thing. Isn't it?