(05 Nov 2020, 10:56 am)Dan wrote In homage to the fact that the route has been branded as Quaylink for 15 years?
It's one of the region's longest-serving brand identities, and whilst there's good reason for the change of name in line with how the route has adapted since its inception, Go North East would be mad to break away from the iconic yellow livery with 'Quay' name. It has ties to tourism, now links with the Toon Tour service, etc. The challenge is refreshing the livery to be more modern and eye-catching, whilst retaining enough of its former identity.
Not sure I fully understand the logic behind that? Other strong brands within the NE (Tyne Tees Xpress, Red Kites, Red Arrows) have been rebranded with next to no reference to their prior brandings.
It feels like one of those instances where the full branding really isn't needed at all now, and what would be more suitable is the corporate livery with an incorporation of QuayLink yellow and route branding along the cant rails. Something along the lines of this:
![[Image: 50567383123_c346d7966a.jpg]](https://live.staticflickr.com/65535/50567383123_c346d7966a.jpg)
Another pair arrive ((11109/15) by Prisma Aberdeen, on Flickr