(04 Jan 2014, 7:22 pm)Dan wrote I really have no idea... If it's a 20p saving rather than a poxy 5p or so, then it's obvious how much of the competition's passengers GNE are gonna snatch.
A 20p saving daily mounts up to be quite a bit!
If GNE also have a bus which has free Wi-Fi and power sockets to go alongside these great value fares, then it's quite possible more of the competition's passengers are going to try out your bus.
Like I said before, competition undoubtedly does play a minor part in the decision making of investment... Still don't think it's the ultimate decider though.
I know when I've been on the X36, it's been £1.35 from Red House/Southwick e.g to the City Centre.