(25 Jan 2021, 2:05 am)BeachBoy99 wrote (snipped)
I totally agree. There's a few things which Best Impressions gets right, such as the smaller details which are often overlooked by other studios (stickers, interiors, timetables and in a lot of cases they're a bit tidier too).
But their 'ideas' are repetitive and boring, this isn't a new thing. I spotted designs from 1998 which had the same format or background image for three different operators serving Heathrow! Beacon, although didn't have the best 'finish' did bring a lot of ideas and seemed to know the area a lot better. There wasn't an anti-car agenda or a focus on promoting green credentials from them either. Slogans like "go the greener way" or "it's posher than your car" isn't going to wash with car drivers, people marketing public transport needs to see the benefits from both sides as well as the perception of current and future customers, not the silly clichés which are going around...
I think Best Impressions relies on naivety and a lack of expertise from their clients to survive, people who care and work in design see straight through their c**p.