(25 Jan 2021, 10:35 am)Dan wrote ...which is largely what the strategy is, but sadly the perception seems to be that it's either black or white and no in between!
There may be a subtle nod to one of the colours on cross-boundary services; such as how Cityrider and Crusader includes red at the rear, Cobalt & Coast includes blue at the rear, and Connections4 includes pink at the front, but it's not the be all and end all, 'farce' and 'flawed strategy' that it's being made out to be, due to a very small reference included within an internal team briefing.
I actually like the idea of colour coordinating areas, the fact that people can't see the middle ground you're trying to do with like you say Cobalt&Coast, Crusader,CityRider and Connections 4 is beyond me.
However I do not understand why on all those routes above (except Connections 4), are the area colours at the back with the colour branding prior to new format at the front, whereas on connections 4 the pink is at Front and blue at the back. I mean don't get me wrong I like the new connections 4 better than the current one it just confuses me why the colours are opposite.