(17 Jul 2021, 8:28 am)Andreos1 wrote So a flaw in one livery and it's 'not very noticeable' messaging means that we end up with this new livery?
Would have thought it cheaper, more efficient and more effective to redesign the rear of the vehicle, rather than pay a design agency to come up with a brand new livery (along with all of the associated costs in doing so).

Not sure what you're getting at here.

As has been said previously, the buses are being re-allocated due to the fact that the "Black Cats" branded Wright Streetlites are Euro 6, and Newcastle are implementing a clean air zone which would require Euro 6 buses to be allocated to routes going into the city. The Euro 5 buses being re-allocated to the routes which currently have Euro 6 buses allocated to them are being repainted into a new livery as a result.

(17 Jul 2021, 9:48 am)ne14ne1 wrote All the other rear ends recently done really promote the bus. They talk about being green, no parking hassle, charging available, comfy seats, tables etc.
This one says… fruitful….  

The fact that you're even raising this as a point means that the rear advertising on this bus is effective. It's caught your attention and you've read it.

Each of the nine buses will have a different rear advertisement, with one eye-catching message in a big bold font, with supporting messaging attached to it. 'Fruitful' is the grab here, with supporting messaging for the Washington Local saver ticket (£15 for unlimited travel around Washington).

I'll quite happily admit that I don't particularly like the Sunderland District liveries, but if you compare that against the rear of the buses on this route currently (https://flic.kr/p/WASQPx), I think there's a very clear winner as to which one is communicating the service offering (fares, route, and features) more effectively. Alas, the fare quoted on the rear of all the Streetlites is for the Sunderland Local saver, which isn't actually valid beyond the A19 and is cheaper than the equivalent local saver ticket for Washington...

(18 Jul 2021, 7:00 am)54APhotography wrote 'Bright Berries' on the back of 8338

...which promotes the 15-minute frequency on this route to Sunderland University in the supporting messaging.

8332 carries 'sweet deals' promoting the £3.50 GoLocal Sunderland day ticket:

Go North East 8332 NK11 HJC by North East Transport Photos, on Flickr