(02 Aug 2021, 6:36 pm)busmanT wrote Strangers to the area and non bus users, whom this is presumably trying to attract to use the bus rather than simply giving existing passengers a discount, likely won't know where the local authority boundaries lie.
As the fare finder disappeared some time ago, we can't compare any cross LA boundary single/return fares with the new flat fares to see if they jump up as you cross the boundary.
From the map I would think that Newcastle was included in the Gateshead zone (when travelling from Gateshead).

Is it really that confusing that Newcastle isn't in Gateshead though? Really? I could maybe understand people thinking a Newcastle ticket would be valid in Gateshead if they didn't know the area, but not the other way round. I've had plenty of passengers do this with different zones and I really struggle to understand they don't seem to realise this. South Tyneside passes not working in Sunderland and vice versa too, do people just not understand Geography?