(03 Aug 2021, 7:24 am)Adrian wrote You have to take into account that not everyone understands ticketing to the degree that you (or other members of this forum) may do. Offers such as these are designed to encourage non or irregular bus users to use the bus, hence the savings/value element of the offer.

These are people who may currently use a car, and their car doesn't just stop working when they pass the 'Welcome to the City of Sunderland' sign between Whitburn and Seaburn. They shouldn't need to have to understand geography in order to use the bus. They should be able to look at clearly presented information, and then decide which ticket is correct for the journey(s) that they want to make today. When its not clear and leads to an incorrect ticket being purchased and sold, it inevitably ends up in a bad customer experience. That isn't going to encourage people to switch to the bus. 

At least the map has been updated to remove the ambiguity and its now abundantly clear that Newcastle is outside the validity of the ticket zone. Although I'd have personally referred to the purple Go Zones ticket remaining the best option for those in Gateshead wanting to travel to Newcastle, otherwise looking at the 'Summer saving fares' page alone, you'd think the only option was an All Go Zones ticket..!

I think the fact that even some enthusiasts on this forum, that do understand the ticketing, were even left confused says it all!

What they really need is to bring the fare calculator back (which MG says is coming back... at some point) with the ability to show the 'best ticket'

Ideally, the journey planner would act as a fare calculator as it takes into account split journeys