(12 Jan 2014, 8:01 pm)Dan wrote How effective do you think advertising on buses is? As far as I know, the only interaction with passengers in regards to the new E200s at Sunderland was via advertising boards on the sides of the buses:
http://www.flickr.com/photos/nerbp/11312099894/
If I wasn't told about it getting done, I wouldn't have noticed them... If I'm an enthusiast who looks at buses, I can't imagine Betty or Tom to notice them either.
If that's the only way they advertised it, they may as well not have bothered. That advert blends into the livery too much therefore doesn't catch your eye.