RE: September Service Changes
(05 Sep 2021, 1:37 pm)stagecoachbusdepot wrote Of course people should check the destination - that said, GNE have been pretty clear the point of the Sunderland branding is to have everything based aroud colours of specific lines creating what I think Martijn referred to as a tube map style system of colours. Sunday or not, having different colour routes interworking part of the week utterly undermines that concept. Then again, having branded routes interworking during the main weekday period (assuming this is what the X6/38 etc will be doing) makes a mockery of the concept anyway.
Yeah, doesn't really annoy me on a Sunday, but like you said the X6 & 62 interworking with the 38A makes no sense, just call it the Little Purples if they are going to use a sunderland ran route. Its like The LittlePinks being named the WashingtonPinks, then operating a 56 service from Concord to Sunderland.
(05 Sep 2021, 1:48 pm)MurdnunoC wrote How is it stupid?
If passengers are being conditioned to identify their bus by the colour of the stripe or tbe paintwork then why should they check the destination? You have already outlined an example how this can happen in tbe real world (including the driver's rather dismissive response), so what exactly is the point of tbe brand if thing that it achieves is different to what the customer expects? If you buy a Cadbury's Caramel, opened the wrapper only to find a Dairy Milk, you wouldn't be best pleased if you rang Cadbury's customer service department and they said "Tough luck, mate. Should have studied the chocolate before biting into it". I've never known McDonald's to put things in different boxes or bags, or to skimp on ingredients, because it's an Evening or Sunday. A brand only works when it is applied across all products and services. If it isn't, then what is the point of brand?
I really can't believe you compared a chocolate bar something with no indication what is in it other than the wrapper. When a bus has a dest. I would understand if it wasn't working. the 56 Bus was because a 20 had broken down. And McDonalds do put things in the wrong box, but you still get that product. For instance I got a chicken tenders in a chicken legeneds box.
