Go-Ahead Northern mid 80s to Around 1992.

Go-Ahead Group North East (Coastline, VFM, Wear Buses etc) from 1992 to 1997.

Go North East (Original) (Go Coastline, Go VFM Buses, Go Wear Buses, Go Gateshead, Go Northern, Go Highstyle, Go Xpress, Go OK Travel) 1997 - 2006.
Go VFM became Go Coastline, Go Highstyle was sold to Classic Coaches, Go OK Travel were absorbed into various parts with Bishop Auckland becoming Go Northern, Go Xpress was phased out.

Peter Huntley Era (Route Brandings) 2006 - 2011.

Kevin Carr Era (Red Uprise) 2011 - 2018

Martijn Gilbert Era (Roadstripes) 2018 - ?