It's an improvement, but I think the real problem is that some don't read the destinations at all. Not sure how you can confuse Houghton-le-Spring and Heworth, Metro logo or not.

Perhaps it's one of these cases where it's actually the infrastructure that needs to be improved? Such as having two bus stops, preferably one at each side of the road, with the Houghton-bound journeys taking an anti-clockwise route.