(11 Jun 2022, 9:23 pm)Andreos1 wrote I'd argue the lack of 'risk taking' or being innovative is a factor in operators being in the situation they're in.I’d agree, we still have routes tailored to the 9-5 market and shopping in town market and although there is a market there….there is more potential and growth outside of that.
Adding a few miles on to an existing route may keep the people in suits happy short term, but does nothing when it comes to those changing passenger habits they keep talking about.
It’s a similar issue to what trains are having, serving a commuter market that is worth less and ignoring a wider leisure market worth a lot more.
As with trains, the external pressures affecting the sector (recruitment etc) will knock the confidence of passengers. You disappoint a commuter, they’ll try again. You disappoint a leisure traveler, business is lost