So we have a lot of posts on here, including many from me bemoaning GNEs performance and management. Some from current employees, others from observers and the rest extremely frustrated passengers.

So with limited resources, an apparent inability to recruit, how would you turn the tide or all least stem the blood loss.
This isn’t aimed as slanging match, I’d hope we get constructive ideas and not resort to individual attacks as such..football Manager 22…for buses sort of 

I’ll go first with some basics and I’m sure I’ll build based on whatever gems you come up with. 

Improve customer service away from buses. The current crisis has brought out the best in many drivers but the social media side is at an all time low. Then disconnect in tone between the marketing voice and the customer service voice is a chasm, have the customer service team had any training? It’s an easy in house fix.

Stabilise the network, let it breathe. Look towards Stagecoach for tickin along.

Implement immediate emergency timetables to give passengers confidence a bus will arrive. 

Keep it simple, don’t over egg the marketing pudding. USBs are great but not a deciding factor for passengers. Lower fares, reliable routes are. Cut the bullshit essentially. You’re not Innocent Drinks or Greggs…you run a bus network. 

Clear the decks. The current management and commercial team have presided over the failure over the recent past and pre covid. Whether it’s over promotion, a lack of at the coal face understanding, too many graduates in for lip service or just no fresh ideas, I just don’t have faith in the current line up or their senior leaders. It speaks volumes the new CEO isn’t  an internal promotion and shows the total lack of faith in local level.