For branding, what routes should be branded, for me its either you go all in or not, if you do branding it hast to be for basically all services.

All services should be branded, with only spare buses corporately branded however there must be a "checklist" for a route being branded. e.g

- The route/contract will not change dramatically within the next 1-2 years and has been proven to be successful for the past 12 months