I can see why people are thinking that. For Going from Rothbury - Creswell, you have to go to Morpeth (X14) then Ashington (35), then to Creswell (1). It would Cost £6 for one way or £12 return. It would just be cheaper to get a £8.60 Day Ticket. I just think that the Scheme has been poorly thought out and they haven't done enough to advertise the other options.
Also for a Morpeth + Ashington Weekly Ticket, it costs £27 or £3.86 a day. Much better value then £1.90 Stobhill - Morpeth then £2 Morpeth - Ashington. £3.90 One way or £7.80 Return. Like I said previous, They are just promoting Singles, not the other ticket options.