(05 Mar 2023, 9:55 am)Storx wrote This.

I still think they market DRT's wrong. They should advertised as a cheaper taxi rather than a bus. It's pretty much what they are and try to tap into the taxi market which is a shambles lately taking hours etc doing the pensioners who get the bus from Sainsburys to their house etc.

Right now they're in an awkward middle where taxi passengers won't use them as they're a bus and I don't like buses and bus users don't use them as I have to book one and that's not a bus.

I was getting on a Teesflex fairly recently and overheard a group of 3 college age/part time job aged kids talking about it. 
I won't quote them exactly, but they kept seeing the buses - but had no idea how it worked.

I'd argue that those three are probably part of the target audience and not enough is being done to promote the service beyond PR pieces in the local paper (not something these kids are likely to read) and the stand out blue livery.