(05 Mar 2023, 11:44 am)Andreos1 wrote I was getting on a Teesflex fairly recently and overheard a group of 3 college age/part time job aged kids talking about it. 
I won't quote them exactly, but they kept seeing the buses - but had no idea how it worked.

I'd argue that those three are probably part of the target audience and not enough is being done to promote the service beyond PR pieces in the local paper (not something these kids are likely to read) and the stand out blue livery.