I saw this on LNER website (here) and wondered why/how we haven't had some cheesy slogan from any company or Nexus for any bus corridors. 
I am fully aware of the marketing (yet limited) for the Coast Road being the worst and in the most need but they could do the same for multiple corridors;
Great North Road (3 operators) {buses every few mins to Brunton/Melton Park via Great North Rd) 

Sunderland - Peterlee (2 operators) {buses every 7 mins to Ryhope and beyond with reinstating X6 half hourly or 62 hourly to plug the one gap for this to work}

I am unsure if the 684/685 have joint ticketing - would be logical though.

Some others which would be helpful 
Sunderland - South Shields (2 operators) this would be point to point rather than in between due to routing.
Chester Road (2 operators) unsure of combined freq of operators but would be every few mins
Arnison Centre - Durham (2 operators) unsure of combined freq of operators but would be every few mins

Anyone else have any suggestions?