(25 Mar 2023, 3:35 pm)Storx wrote Aye that's true mind but at least it's the same number though. The 97 is going altogether.

Wonder how many people catch the 6 'Green Arrow' in the Whickham area trying to go to Gateshead rather than getting the 1 'Coaster' to Whitley Bay instead. I'm not sure how well the advertising it is but it's all a bit confusing tbh.

It's why the brands just need to be scrapped imo, especially in Sunderland, and just have a Streetlite pool which can go on anything pretty much and the Versa pool for everything else.

Must say I think the sheer amount of service changes on the back of COVID has really highlighted the farcical situation with branding. A few years ago it seemed to work pretty seamlessly, new buses are bought X route which meant a repaint for a few buses that were on X route ahead of a new role on Y route, with the buses formerly on Y route going into the corporate spare fleet.

But the fact that plans have changed multiple times, services cut back, ‘temporary reductions’ still ongoing means, routes withdrawn has led to a mess all over the place. I wonder if the situation is no branding at all? Across absolutely everything. A big decision though, when this has been a key strategy for the company since 2006.