(23 May 2023, 4:59 pm)itsadam wrote Any good company will always take big risks in the branding department, regardless what business it trades in. If you don't try you'll never know and if you don't take risks you'll just lay dormant and fail to attract passengers and new staff. It's like the big Mac, anyone can make it and give it a different name. You need to standout from the crowd in a day and age where everything is full of competition.

I'd agree if it was new but this is just rehashed nonsense. Is it the Blue Arrow, Coaster (Cream), Coaster (v1 Blue), Coaster (v2 Blue), Green Arrows (v1), Green Arrows (v2), Highwayman which are all brands these routes have had in the past 10 years. It means nothing now not to mention the Coaster is totally irrelevant in Whickham. What is relevant though is it used to be every 10 minutes and now is every 20 minutes which is a horrific frequency reduction.

Comparing it to a Big Mac it's like changing its name to a Big M, a Big Burger and so on.