Simple is the way forward for a lot of companies in term of logo design refreshes. It’s where the design industry has been for a while. Many logos now rely heavily on simply typeface as the logo with perhaps a small icon/symbol to reinforce the brand. And as say there’s a few examples of companies switching to something a lot more ‘basic’ some could say, BT being the most striking example.

I could see a point though where Go Ahead may want to rebrand their regional assets under ‘Go Ahead’ everywhere, so that ‘Go Ahead. North East’, ‘Go Ahead. East Anglia’ etc. which wouldn’t be too dramatic from where they are now for most. But would help unify operations more, if so desired. Obviously would be a bit more of a change for Bluestar etc.