(25 Jan 2024, 11:43 am)I’m MurdnunoC wrote As much as you may dislike Martijn Gilbert (personally and/or professionall), other MDs were just as guilty of throwing paint around just for the sake of it. Branding the 69 (and 69A) 'Kingfisher' and 'Pulse' immediately springs to mind, but I'm guessing there are other examples of pointless multiple rebrands to routes not making any money (as evidenced by the fact GNE decided to ditch it leaving the taxpayer to pick up the bill).
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Working at GNE during Peter being MD. He believed strongly in branding but if it was kept for premium routes would have been better. The angel/coaster swap proved how much money was also wasted. Some buses have had 8/9 different brands during the life 3941-3943 spring to mind. You have had buses branded rebranded de branded to branded again .