I’m not sure a small provincial bus company doing a deliberately tacky ad will work. When you’re a big successful established brand you can absolutely go for it.

Here in the real world, where your Customers exist, as I’ve shared before, through privilege of my role, the challenges ‘non bus’ users have are cost, comfort and reliability and this doesn’t address them at all. Infact id argue this puts people off

Social performance is atrocious too