(14 Feb 2014, 9:17 pm)Dan wrote In your anecdote, you gave the example of Durham Bus Station.
Now imagine you're on a cold, dark road - served by a number of Go North East buses, but has an infrequent service on evenings...
You're used to seeing pink buses turning up, but on this freezing cold night, you see a yellow bus approaching. The destination blind is illegible as you're visually impaired.
As you're used to seeing pink buses, you let the yellow one go straight past.
As a passenger, you would care. You've now got to wait 30 minutes before the next bus turns up; in this instance, the wrong coloured bus was not better than no bus turning up at all.
It happens, and this is why branding is vital. Ultimately, passengers do care - GNE's business model is right. It just needs to be applied by depots.
now your making me think of battenberg cake could do with some of that cake right now mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm yummy
