(23 Feb 2014, 9:29 am)Chris wrote Come now, Andreos - you're a clever lad. My local spar is currently hawking coca cola at buy one get one free. The real I am as well, not their own American rubbish. Don't think they'll be able to do that for the next 10 years though, will they?
Good luck to GNE in trying to grow the market with this. If it all goes Pete Tong though, it's entirely their commercial risk. No risk to me as a taxpayer.
It was a tongue in cheek comment like.
How long will they keep the 59p journeys?
The loss leader on the coke will be temporary, but money will be made elsewhere in the shop to cover wages, distribution, heating etc.
I am not sure GNE can make money to cover the drivers wages, fuel, insurance etc on a 59p ticket, without seeing a massive upsurge in passenger numbers OR increasing fares elsewhere, to maintain profit levels.
Whether it is the taxpayer through QCS or as a passenger under the current scheme, there will always be risk.
edit. Just found this article on loss leader bus tickets in Utah http://mn2020hindsight.org/view/free-tra...oss-leader