(23 Feb 2014, 11:07 am)Chris wrote I did read it that way, and my response was also intended to be mischevious.
I haven't got the inclination to work it out for myself so I'll believe your maths, but to non users a 59p journey has got to be appealing? "Try owt once. Twice if you like it" so the saying goes (obviously there are limitations to this one like...)
Your regulars are going to have their zonal buzzfare ticket anyway, so in effect it's aiming for non or occasional users?
Yeah based over a 7 day period of two journeys a day it is 59p per trip.
I am guessing the majority of regulars will hold a zonal ticket like you say - although, there should be a significant number who purchase the Sunderland saver ticket.
Although, it could be said that the target audience includes Stagecoach passengers.
The problem with having a ticket this cheap,is that existing passengers will spend less money by purchasing this over more expensive offerings.
Immediately, each run is making less money - making it even more important that new passengers are picked up, to make up the shortfall.