(11 Mar 2014, 10:48 am)Andreos Constantopolous wrote It is very similar to an airline selling a cheap ticket - but not telling you the limitations to that ticket or the fact it goes every second Tuesday from Bristol at 25past 4 in the morning.
The advertisement stirs interest and the passenger decides to use the service, thinking the price is correct for the journey they specifically want to make.
Yes, exactly this. A sneaky but clever marketing tool to entice new customers into using the product - it's something done in other businesses outside of the transport industry too.
If the price isn't what the customer expected as per said marketing, there is a chance that the customers will still try it out and if they like it, go back for more.