(11 Mar 2014, 11:34 am)Dan wrote Yes, exactly this. A sneaky but clever marketing tool to entice new customers into using the product - it's something done in other businesses outside of the transport industry too.
If the price isn't what the customer expected as per said marketing, there is a chance that the customers will still try it out and if they like it, go back for more.
It's either that, or they don't get the bus out of principle.
When I worked in a well known retail establishment many moons ago, customers would complain the price wasn't what was advertised on the window outside. When we pointed out the price was 'from', they reluctantly paid or stormed off, never to be seen again.