(13 Mar 2014, 8:48 pm)Robert wrote Well technically, both services use Omnicities with a similar base and although quite rarely, I suppose they will make it onto some Newcastle routes and all Chester-based routes that go to Newcastle go through Gateshead the same route as the 1. I just don't think they would want to do something like that. My opinion though.
I think rather than the brand solely being based on South Shields and the Beach, GNE should include the Durham end of the Route, i.e. usage of the Cathedral or Railway Bridge would be great, whilst maintaining the "Sunny" Theme, so it's 50/50 when it comes to the Brand, which would tie into the Route Number #CleverMarketingTipsOnNEB