(19 Mar 2014, 7:57 am)Dan wrote Completely irrelevant to most, but thought I'd mention it nevertheless...
As part of a Media Studies school trip, I went to the Sun FM radio station yesterday. We had a tour of the building, were shown how things work, and we also had a chat with the commercial team.
I was interested to see a poster with Sun FM's top ten clients for radio advertising. I don't listen to Sun FM all too often, but Go North East was listed as the company's second best client - in my time there, two 30-second adverts for "The Key" were played. I was quite intrigued to hear this, and tried to imagine how big Go North East's marketing budget must be - I could only assume that the same story would apply for other radio stations in the region, as well as newspapers too.
We're currently listening to Real Radio at work, and there are regular GNE adverts on a loop. Cobalt, Fab 56 and X66 I think is the latest. Real also plug some stats that for every £1 spent on radio advertising, you get £8 back in 'benefit'. Plus, don't Real/Metro enjoy plugs on GNE buses with the audios? I've also noticed GNE now advertise on the Chronicle website. On the banner at the top of the home page where Arriva used to....
Interestingly, the Moe Syzlak lookalike that I share an office with nearly fell off his chair when he heard the adverts hawking free wi-fi. A good way to get the message out I think.