(13 Jul 2014, 11:15 am)G-CPTN wrote Whilst, no doubt, Stagecoach are responding to demand (they wouldn't, presumably, instigate a loss-making service) I wonder if it might accelerate the demise of the Arriva service?

Of course, as suggested, it depends on demand - if the passengers respond to a half-hourly service rather than an hourly service they may be encouraged to 'pop-in' to Carlisle (or Brampton) for a quick bit of shopping knowing that they don't have to wait an hour for a bus that might be half and hour late (having come from Newcastle) then there might be more trade.