(19 Aug 2014, 8:23 pm)Andreos Constantopolous wrote Although I don't like the 'wifi' part, I agree with you totally and I am not a fan of branding!I think branding only works to a point, so I totally agree with you about the company identity bit, as if you have every vehicle in your fleet branded inevitably some will occasionally be off route and this therefore makes the brand, in my opinion anyway, pointless..
Similar to Stagecoach efforts, the branding looks smart and still gives off the corporate image.
You know which operator the vehicle belongs to and there hasn't been a slap shod approach to getting the vehicle painted/branded.
RE: Arriva North East - Latest