It is Blanchland.
Venture was founded when my grandfather was also running his buses (coaches) from Wingate Station Town.
As a teenager, the grand-daughter of the Venture founder was a very close friend of mine, even though by then I was living in Hexham (and so was she).
DUP registration was issued between December 1938 and July 1940.
The bus looks like a Daimler - probably a CW - but was it Gardner (CWG5) or AEC engine (CWA6)?
Venture were buying mainly Willowbrook bodies immediately post-War - but is this a Willowbrook body?
RE: Venture branding thoughts and opinions